The Customer Data Challenge
Amperity unifies customer profiles across every touchpoint. That means petabytes of raw customer data flowing through identity resolution, segment building, and activation pipelines — and every byte you read from S3 costs you egress fees.
🗄️ R2 for Customer Profiles
Zero-egress object storage for unified customer profiles, raw event streams, and ML training datasets
$0 egress
Reading 10 PB/month from S3 = $920K/year in egress alone
⚡ Workers for Identity Resolution
Run identity resolution and segment queries at the edge — 0ms cold start, global distribution
<10ms p99
Real-time customer lookup APIs without Lambda/API Gateway overhead
🔐 Zero Trust for Data Access
Identity-aware access to customer data — replace VPN with least-privilege, context-aware policies
GDPR + CCPA ready
Audit every data scientist and analyst query with context
Interactive Architecture Preview
→ Click a scenario above to see Cloudflare in action
→ Real-time identity resolution without Lambda cold starts
→ Zero egress fees on petabyte-scale customer profile reads
Architecture Flow
Event Sources
Web, Mobile, CRM, POS
→
Workers
Identity Resolution
→
R2
Unified Profiles
→
Activation
Segment APIs
Why This Matters for Amperity
- Cost: Eliminate S3 egress fees when reading customer profiles for identity resolution, ML training, and segment activation
- Performance: Workers run identity resolution queries in <10ms globally — no Lambda cold starts or API Gateway overhead
- Compliance: Zero Trust logs every data scientist and analyst query with user identity and device posture
- Scale: Handle 1M+ customer profile lookups/sec without throttling or capacity planning
Ready to See This Live?
30-minute technical walkthrough with your data platform team